Search Engine Optimization (SEO) is the process of optimizing webpages and content to make them more visible in search engine results pages (SERPs). SEO involves a variety of techniques, including keyword research, link building, and content optimization. By using these techniques, businesses can increase their visibility and drive more organic traffic to their websites. 

A well-optimized site can attract more organic traffic, which often leads to increased brand awareness, more leads, and higher sales. In today’s digital age, where most consumers start their buying journey online, having a strong online presence is invaluable for businesses.

SEO is not an overnight solution. The time it takes to see results can vary based on the competitiveness of your industry, the current state of your website, and the strategies implemented. While some minor tweaks can lead to quick wins, sustainable growth in organic traffic and rankings often takes anywhere from 3 to 12 months or even longer. Consistency and patience are key.

Backlinks are links on websites other than your own that go back to a page on your website. Backlinks are also called inbound links because they represent another website’s traffic coming to your own site. The quality and quantity of your backlinks can help you rank higher in search engines such as Google and Bing.